With a mere week until the ePharma Summit in NYC, Michael and I are getting very excited to meet with colleagues both new and old to discuss the most up-to-date methods for e-marketing in the life sciences industry. The whole XVIVO team has been working hard to prepare some great animations that will play on the screens between sessions and they will even be used for the keynote speakers’ introductions.
Aside from our animations, I personally am excited to be presenting and exchanging ideas with colleagues on Wednesday, February 8th. The Case Study Tracks session on Multi-Channel HCP Marketing begins at 1:30pm and includes a presentation about building personal communication through non-personal promotion by Scott Wearley from Daichii Sankyo.
I will be presenting “Develop Interactive Programs and Animations to Aid Sales Force Efforts,” with William Tunno, the Director of Product Marketing at Incyte Corporation. William and I will discuss the development of the original MPN (Myeloproliferative Neoplasm) mechanism of disease (MOD) 3D animation program and its use as an interactive detailing aid by the sales force. This MOD animation program was also used in various other situations, like in meetings and detailed printed marketing materials. The end goal was to create a knowledge base in anticipation for the products coming to market. It should be a very interesting presentation!
If you are interested in attending the ePharma Summit at the Sheraton New York Hotel & Towers which takes place February 6-8, use XVIVO’s discount code (XP1706XVIVO) when registering to receive a reduced admission price for the event. We look forward to seeing you there!
The 11th annual ePharma Summit is coming up. XVIVO is very excited to be attending and presenting at this year’s event. The ePharma Summit provides professionals in the life sciences industry a forum to discuss insights and experiences with their eMarketing colleagues on tactics to most effectively implement e-strategies and digital marketing techniques to educate, inform and drive business. This year, the ePharma Summit will be focusing on mobile ads, apps and text messaging, and discussing global perspectives of pharmaceutical marketers with experience in Brazil, Russia, India, China and others. There will also be speakers from top companies like WebMD, Johnson & Johnson, Bristol-Myers Squibb, Pfizer and others.
The ePharma Summit takes place from February 6th through the 8th at the Sheraton New York Hotel and Towers in NYC. We are grateful to have been asked to develop animated transitions to introduce each of the keynote speakers as well as provide animated clips to run on monitors and screens between sessions. Additionally, our own Robert Krensel will be presenting “Develop Interactive Programs and Animations to Aid Sales Force Efforts” at 2:15pm on Wednesday, February 8th.
If you use XVIVO’s discount code (XP1706XVIVO), you will receive a reduced admission price for this event. It’s a pleasure to be invited to participate in the Summit and we’ll be sure to keep you updated as it gets closer!
I Just finished Vaccinated: One Man’s Quest to Defeat the World’s Deadliest Diseases By Dr. Paul Offit. Vaccinated follows the life of Maurice Hilleman, a microbiologist who specialized in vaccinology and developed over three dozen vaccines…Dr. Hilleman, it can be argued, has probably saved more lives that any other person in human history. His story is incredibly inspiring…his passion and dedication are a beacon for all who desire to promote health, medical awareness and scientific understanding.
BTW, be sure to check out Dr. Offit’s appearance on The Colbert Report . Informative and Funny!
John Daido Loori, a photographer, videographer, and Zen Roshi, always believed that art and spiritual enlightenment went hand in hand. He used photography as a lens to glimpse into what it means to really awaken both body and mind, and to point the way to truth. And, similarly, he used the principles of Zen to unlock his creativity and help guide his artistic endeavors.
Loori felt that people should try and dissolve the barriers between art and spirituality. He believed that the creative process should be uncluttered and unlimited, and, using Zen practices like “still point,” he was able to focus on his inner stillness in order to increase his creative output.
His Zen Mountain Monastery up in the Catskills of New York was built in 1980 to house and train students of his unique style of spiritual training. And even though Loori is no longer with us, his beliefs and teachings are still very much alive there today. Check it out!…Anybody can attend retreats at the monastery, where you will sit, work, and contemplate. I just attended a retreat there a couple of weekends ago…very intense!
XVIVO is showing up in all sorts of places! The Madison Public Library in Madison, Wisconsin, held a seminar last Thursday where they showed off our cell animations to anyone interested in the life of the cell. It was part of their “Discovery! Thursdays” science seminars, a partnership between the University of Wisconsin and the Madison Public Library. These seminars are a great chance for children (and adults) of all ages to learn about the inner workings of their bodies. It’s nice to think that our animations are making teaching a little easier!
I recently came across a blog by portrait artist John Ennis called “The Reilly Papers,” His Blog is dedicated to providing the teaching materials of the late Frank J. Reilly.
How did this come about? Well Ennis, (the lucky stiff) is the new owner of Reilly’s notes, and he has been kind enough to post them on this blog,
He organizes Reilly’s notes by topic and in the order that Reilly would have taught. The posts contain both scans of the notes as well as personal insights from Ennis on the material. There is also a page containing vocabulary that Reilly often used in class lectures.
These techniques have been shaping my creative work for years, and I think you will benefit from looking them over! Here’s the link:/
XVIVO has created our second animation for Incyte which will be featured at the American Society of Hematology’s 53rd annual meeting in San Diego, California. ASH’s education and scientific programming introduces current research, therapies and tools used by both researchers and clinicians. Last year XVIVO created a Mechanism of Disease animation (shown below) along with an interactive DVD. This year Incyte presents a mechanism of action animation. As always, we are honored to work with the Incyte team helping them bring their science story to life. XVIVO has also been commissioned to produce another interactive DVD for Incyte.
Incyte is a biopharmaceutical company focused on discovering and developing drugs to be used in the treatment of cancer and inflammation.
It was a pleasure collaborating with this impressive team of scientists and pharmaceutical professionals who are doing amazing work with novel compounds and reaching toward late-stage clinical development of promising new drug therapies.
A neuroscientist, an inventor and an animator walk into a bar… Have you already heard this one? It’s not as far-fetched as it may seem. We recently had the honor of working with two extraordinary people who will be presenting at the upcoming TEDMED 2011 conference – one a neuroscientist and the other a medtech inventor.
XVIVO has created presentation materials to help Sheila Nirenberg and Charles Pell bring their science to life. Our work will be a part of their presentations at the TEDMED 2011 conference taking place October 25-28 in San Diego.
Sheila Nirenberg and Charles Pell come from two very different walks of life, yet each are dedicated to advancing medical science. The magic of TEDMED lies in the way in which they weave together such a diverse line-up of speakers – inspiring collaboration and conversation between the greatest minds in medical research. TEDMED 2011 will accommodate the neuroscience of Sheila Nirenberg as easily as the medtech inventions of Charles Pell. XVIVO has produced presentation materials for both and look forward to hearing their talks.
Sheila Nirenberg, associate professor of physiology and biophysics at the Weill Cornell medical college will discuss her work in neural coding. Sheila and her colleagues have developed a retinal prosthetic that requires no surgery by using optogenetics. This remarkable convergence of biology and computer science exemplifies the possibilities present through scientific collaboration.
Sheila Nirenberg and her colleagues aim to decode brain activity. They aim to unravel the patterns of electrical pulses and decipher what an animal may be seeing, thinking or possibly feeling. XVIVO is proud to assist Sheila in presenting her work.
Charles Pell is a renaissance man in his own time. Painter, inventor, sculptor and scientist, Chuck’s mental process may very well be a subject of discussion in and of itself. He dedicates this talk to the science of biomechanics and how, through the work being conducted at Physcient, antiquated medical tools will be replaced with next-generation surgical instruments. Charles co-founded the medtech company, Physcient, with long time colleague Dr. Hugh Crenshaw.
At Physcient, Chuck is designing smart surgical tools – hand-held robotics that sense and respond to the environment as well as the patient. The hope? To cause less unnecessary damage and to speed recovery. Together they are revolutionizing surgical instruments for less invasive, more human-friendly surgical procedures, improving patient outcomes and preventing tissue damage.
Dr. Hugh Crenshaw and Charles Pell have invented a new kind of rib spreader that replaces the traditional bone splitting technique with a friendlier bone bending procedure. Their preclinical studies found that it caused less damage and promoted speedier recovery. The XVIVO team was happy to help Charles Pell explain the intricacies of biomechanics and the promise it brings to medical treatment. Sheila and Chuck…Drinks are on us!
TedMed celebrates conversations that demonstrate the intersection and connections between all things medical and healthcare related: from personal health to public health, devices to design and Hollywood to the hospital. Together, this encompasses more than twenty percent of our GNP in America while touching everyone’s life around the globe.View the line-up speaking at TEDMED 2011
One of the many perks of this business is the extraordinary people we have the privilege of meeting as we work through a project. Add to that the cutting edge technology we are exposed to, and the sense of accomplishment when the production is a ‘hit’ – you just can’t help but be inspired. That was our experience with CaridianBCT.
XVIVO had the opportunity to work directly with CaridianBCT’s sales, marketing, training and research teams to develop a 3D animation to launch the new Caridian Quantum Cell Expansion System. Visiting their facility in Colorado allowed us to meet with the CaridianBCT team in person to get a closer look at the system in action. We identified key parts of their story for the script and storyboards, in-turn helping us produce an animation that demonstrates the power of this amazing device.
The Quantum Cell Expansion System streamlines the cell culture process and reduces the risk of contamination for clinical cell manufacturing. The system automates the process, continuously monitors the conditions, and reduces the possibility of contamination. They look like small refrigerators. Very cool! And well received in the biotech community. Lab technicians were frustrated when cell plates removed from the incubator for study were found to be infected. It would set experiments back at least 48 hours costing time and money. The less the cells are handled, the less risk of contamination. Caridian’s closed system offers that and more as the method of cell expansion can be useful in a multitude of labs.
An amazing array of brilliant minds will converge at the World Science Festival, June 1 – 5 in New York City. The event’s website bills it as “the world’s largest gathering of science enthusiasts”, and is backed by such scientific heavyweights as Columbia University, New York University and Rockefeller University, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art.
The festival programs include lectures, discussions, performance art and various other formats. XVIVO was invited to create animations that visually introduce each of the six topics being featured: Cancer, Longevity, Memory, Sleep/Dreams, Smell, and Sexuality. XVIVO animations will also be part of the Cancer program – Cancer’s Last Stand? The Genome Solution. Our work will visually accompany discussions surrounding genome and cancer breakthroughs.
Columbia University physicist Brian Greene and his wife, Emmy Award-winning television journalist Tracy Day, founded the World Science Festival in 2008. Greene had been invited to speak at a science festival in Italy and felt a similar festival in New York City could bring science to a wider public. The first event was attended by over 120,000 people. Tickets for this year’s event are on sale now at worldsciencefestival.com.
Aside from our animations, I personally am excited to be presenting and exchanging ideas with colleagues on Wednesday, February 8th. The Case Study Tracks session on Multi-Channel HCP Marketing begins at 1:30pm and includes a presentation about building personal communication through non-personal promotion by Scott Wearley from Daichii Sankyo.
XVIVO has created our second animation for Incyte which will be featured at the American Society of Hematology’s 53rd annual meeting in San Diego, California. ASH’s education and scientific programming introduces current research, therapies and tools used by both researchers and clinicians. Last year XVIVO created a Mechanism of Disease animation (shown below) along with an interactive DVD. This year Incyte presents a mechanism of action animation. As always, we are honored to work with the Incyte team helping them bring their science story to life. XVIVO has also been commissioned to produce another interactive DVD for Incyte.
Sheila Nirenberg, associate professor of physiology and biophysics at the Weill Cornell medical college will discuss her work in neural coding. Sheila and her colleagues have developed a retinal prosthetic that requires no surgery by using optogenetics. This remarkable convergence of biology and computer science exemplifies the possibilities present through scientific collaboration. 
Charles Pell is a renaissance man in his own time. Painter, inventor, sculptor and scientist, Chuck’s mental process may very well be a subject of discussion in and of itself. He dedicates this talk to the science of biomechanics and how, through the work being conducted at Physcient, antiquated medical tools will be replaced with next-generation surgical instruments. Charles co-founded the medtech company, Physcient, with long time colleague Dr. Hugh Crenshaw.
An amazing array of brilliant minds will converge at the World Science Festival, June 1 – 5 in New York City. The event’s website bills it as “the world’s largest gathering of science enthusiasts”, and is backed by such scientific heavyweights as Columbia University, New York University and Rockefeller University, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art. 