Work / Animation / The Inner Life of the Cell
In 2006, Harvard University teamed up with XVIVO to develop an animation that would take their cellular biology students on a journey through the microscopic world of a cell.
The Inner Life of the Cell follows a white blood cell’s movement along the endothelium and its response to an external stimulus — a process known as leukocyte extravasation. This widely-acclaimed piece is the first in a series of animations XVIVO has created for Harvard’s BioVisions.
The second installment, titled Powering the Cell: Mitochondria, follows the mechanism of ATP production along the inner mitochondrial membrane.
In 2013, we released The Inner Life of the Cell: Protein Packing, which illustrates the crowded molecular environment present in cells.
Narrated versions are available on the BioVisions website.
Vice President, Management Supervisor, Ogilvy Healthworld Medical Education
XVIVO’s professional team met the many challenges posed by a pre-launch product and rendered visually compelling, high quality animations.