Work / Animation / The Inner Life of the Cell
In 2006, Harvard University teamed up with XVIVO to develop an animation that would take their cellular biology students on a journey through the microscopic world of a cell.
The Inner Life of the Cell follows a white blood cell’s movement along the endothelium and its response to an external stimulus — a process known as leukocyte extravasation. This widely-acclaimed piece is the first in a series of animations XVIVO has created for Harvard’s BioVisions.
The second installment, titled Powering the Cell: Mitochondria, follows the mechanism of ATP production along the inner mitochondrial membrane.
In 2013, we released The Inner Life of the Cell: Protein Packing, which illustrates the crowded molecular environment present in cells.
Narrated versions are available on the BioVisions website.
VP, Director of Production, JUICE Pharma Advertising
My experience working with XVIVO can be summed up in one word: Confidence. Confidence in the depth of scientific knowledge they contributed, this knowledge only enhanced the end product, was evident as a core competency from our initial discussions even before engaging them for the production, and inspired our team because they were collaborating with a partner who is as dedicated to the science of the story as they are.