ANIMATION

The Inner Life of the Cell

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In 2006, Harvard University teamed up with XVIVO to develop an animation that would take their cellular biology students on a journey through the microscopic world of a cell.

The Inner Life of the Cell follows a white blood cell’s movement along the endothelium and its response to an external stimulus — a process known as leukocyte extravasation. This widely-acclaimed piece is the first in a series of animations XVIVO has created for Harvard’s BioVisions.

The second installment, titled Powering the Cell: Mitochondria, follows the mechanism of ATP production along the inner mitochondrial membrane.

In 2013, we released The Inner Life of the Cell: Protein Packing, which illustrates the crowded molecular environment present in cells.

Narrated versions are available on the BioVisions website.

Client


Harvard University

XVIVO is in a unique class of crackerjack design companies with honest, capable, supremely talented artists, graphic designers, strategists, and project managers, all of whom are committed to excellence in animation. They understand the unique power of this still evolving art form, its ability to distill otherwise unapproachable biochemical data, and to make it available to the untrained marketing professional, all the while preserving the integrity of the science for the experts who have committed their life’s work to drug discovery and development. Ain’t it easy when you know how to do it?

John Lapolla, Asante Communications, LLC