Work / Animation / The Inner Life of the Cell
In 2006, Harvard University teamed up with XVIVO to develop an animation that would take their cellular biology students on a journey through the microscopic world of a cell.
The Inner Life of the Cell follows a white blood cell’s movement along the endothelium and its response to an external stimulus — a process known as leukocyte extravasation. This widely-acclaimed piece is the first in a series of animations XVIVO has created for Harvard’s BioVisions.
The second installment, titled Powering the Cell: Mitochondria, follows the mechanism of ATP production along the inner mitochondrial membrane.
In 2013, we released The Inner Life of the Cell: Protein Packing, which illustrates the crowded molecular environment present in cells.
Narrated versions are available on the BioVisions website.
Intuniv Marketing, Shire LLC.
I have had the pleasure of working closely with the XVIVO team for the past year and half as we prepared for launch. They have contributed to building a sound foundation for communicating our clinical messaging across multiple mediums and channels. XVIVO’s scientific rigor and technical expertise exceed any I have seen within the industry. The XVIVO team consists of highly professional engaging personnel that have mastered their respective areas of work. XVIVO are fun and engaging partners. The products that XVIVO consistently delivered elevated the power of our story.