Work / Animation / The Inner Life of the Cell
In 2006, Harvard University teamed up with XVIVO to develop an animation that would take their cellular biology students on a journey through the microscopic world of a cell.
The Inner Life of the Cell follows a white blood cell’s movement along the endothelium and its response to an external stimulus — a process known as leukocyte extravasation. This widely-acclaimed piece is the first in a series of animations XVIVO has created for Harvard’s BioVisions.
The second installment, titled Powering the Cell: Mitochondria, follows the mechanism of ATP production along the inner mitochondrial membrane.
In 2013, we released The Inner Life of the Cell: Protein Packing, which illustrates the crowded molecular environment present in cells.
Narrated versions are available on the BioVisions website.
Art Director, DH Art Direction & Design, XCOVERY
I LOVED XVIVO’s reel. I thought their attention to detail was amazing – the way they took the time to add subtle movements to cell walls or the primary visual was exactly what i was looking for but assumed they were too expensive – to my delight they were well within budget + they were also the clients first choice.