Work / Animation / Powering the Cell: Mitochondria
XVIVO teamed up with Harvard to develop a 3D animation for their Molecular and Cellular Biology students about the microscopic world of mitochondria. This video highlights the creation of Adenosine Triphosphate (ATP) – mobile molecules that store chemical energy derived from the breakdown of carbon-based food. ATP molecules act as a kind of currency, imparting chemical energy to power all the functional components of cellular activity. This piece is the second in a series of animations for Harvard’s BioVisions. View the first in the series, titled The Inner Life of the Cell, and the third, titled Protein Packing.
Vice President, Management Supervisor, Ogilvy Healthworld
Few are as dedicated and diligent as the XVIVO team.