Work / Animation / The Inner Life of the Cell: Protein Packing
Harvard University and XVIVO come together again to add to the growing series of scientific animations for BioVisions – Harvard’s multimedia lab in the department of Molecular and Cellular Biology. Protein Packing strives to more accurately depict the molecular chaos in each and every cell, with proteins jittering around in what may seem like random motion. Proteins occupy roughly 40% of the cytoplasm, creating an environment that risks unintentional interaction and aggregation. Via diffusion and motor protein transport, these molecules are directed to sites where they are needed.
Art Director, DH Art Direction & Design, XCOVERY
I LOVED XVIVO’s reel. I thought their attention to detail was amazing – the way they took the time to add subtle movements to cell walls or the primary visual was exactly what i was looking for but assumed they were too expensive – to my delight they were well within budget + they were also the clients first choice.