The Inner Life of the Cell: Protein Packing

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Harvard University and XVIVO come together again to add to the growing series of scientific animations for BioVisions – Harvard’s multimedia lab in the department of Molecular and Cellular Biology. Protein Packing strives to more accurately depict the molecular chaos in each and every cell, with proteins jittering around in what may seem like random motion. Proteins occupy roughly 40% of the cytoplasm, creating an environment that risks unintentional interaction and aggregation. Via diffusion and motor protein transport, these molecules are directed to sites where they are needed.

View the first two of this 3D animation series, The Inner Life of the Cell, and Powering the Cell: Mitochondria, on our website.

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Harvard University

My experience working with XVIVO can be summed up in one word: Confidence. Confidence in what the quality of the final animation would be, as well as confidence in their recommendations in regard to executing the animation from the initial pre-production meetings throughout the life of the project, until the final delivery. Confidence from the very first day that they would do what they said, when they said they would do it, and deliver high quality multimedia on time, and on budget.

VP, Director of Production, JUICE Pharma Advertising
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