INTERACTIVE

Touch Screen VEGF GAME

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Client


Genentech

Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.

Your production team has got a great manner — creative, flexible, and respectful of our ideas and its a real pleasure working with them.

CEO, Threshold Pharmaceuticals
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