ILLUSTRATION

Ion Transport Proteins

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In response to extracellular hypotonicity, KCC3 cotransporter proteins are activated on the surface of red blood cells, forcing an efflux of ions across the cellular membrane.
In this image, KCC3 channels are depicted in blue and embedded within the cell membrane (red). This illustration was featured on the cover of Cell.

While translating verbal concepts and still photographs into persuasive animation that meets the clients expectations can be a difficult process, the XVIVO staff met the challenge. The client felt the animation was so well done, they came back and asked for additional still frames so their sales force could also use them in promoting the Synergy system.

Berger Communications Group, LLC
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