ANIMATION

XERMELO MOA

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XVIVO partnered with Lexicon Pharmaceuticals to create a series of high end medical animations that provide an overview of carcinoid syndrome diarrhea (CSD). The program illustrates how XERMELO, through the inhibition of TPH, turns down the overproduction of serotonin within neuroendocrine tumor cells, helping patients gain control over carcinoid syndrome.

While we typically represent cellular and molecular mechanisms in a realistic manner, for this program we re-envisioned cancer cells as grungy steam punk factories, peppered with smoke stacks billowing out serotonin.

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XERMELO MOA

The art buyer did a great job providing me with several scientific illustrators who I felt could really bring this assignment to life. XVIVO quickly embraced the assignment – made accurate and intelligent suggestions and produced a stunning piece of artwork several days prior to deadline. I look forward to working with them again.

Art Director, DH Art Direction & Design, XCOVERY
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