ANIMATION

XERMELO MOA

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XVIVO partnered with Lexicon Pharmaceuticals to create a series of high end medical animations that provide an overview of carcinoid syndrome diarrhea (CSD). The program illustrates how XERMELO, through the inhibition of TPH, turns down the overproduction of serotonin within neuroendocrine tumor cells, helping patients gain control over carcinoid syndrome.

While we typically represent cellular and molecular mechanisms in a realistic manner, for this program we re-envisioned cancer cells as grungy steam punk factories, peppered with smoke stacks billowing out serotonin.

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XERMELO MOA

XVIVO’s professional team met the many challenges posed by a pre-launch product and rendered visually compelling, high quality animations.

Vice President, Management Supervisor, Ogilvy Healthworld Medical Education
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