ANIMATION

Powering the Cell: Mitochondria

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XVIVO teamed up with Harvard to develop a 3D animation for their Molecular and Cellular Biology students about the microscopic world of mitochondria. This video highlights the creation of Adenosine Triphosphate (ATP) – mobile molecules that store chemical energy derived from the breakdown of carbon-based food. ATP molecules act as a kind of currency, imparting chemical energy to power all the functional components of cellular activity. This piece is the second in a series of animations for Harvard’s BioVisions. View the first in the series, titled The Inner Life of the Cell, and the third, titled Protein Packing.

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Harvard University

I LOVED XVIVO’s reel. I thought their attention to detail was amazing – the way they took the time to add subtle movements to cell walls or the primary visual was exactly what i was looking for but assumed they were too expensive – to my delight they were well within budget + they were also the clients first choice.

Art Director, DH Art Direction & Design, XCOVERY
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