Avastin was a new class of anticancer drug when XVIVO was asked to create this interactive MOA. The game’s intro animation and video defines the mechanism of disease and sets up the story. Game play was defined by the MOA of Avastin where players use Avastin bullets to take aim at VEGF molecules given off by the tumor to prevent them from stimulating capillary growth into the tumor.

“I wanted to share with you the news I just heard that the fabulous image you prepared for us has been selected for the cover of Cell! This is wonderful testimony to your talent and ability to rapidly reduce an idea to a stunning illustration. We were particularly impressed with your responsiveness and ability to quickly make significant modifications to meet our external deadlines. Many thanks for all your help, and congratulations!”
Richard P. Lifton: Chairman, Yale University Department of Genetics; Sterling Professor of Genetics, Medicine and Molecular Biophysics and Biochemistry; Investigator, Howard Hughes Medical Institute