REPURPOSING ANIMATIONS FOR GREATER ROI

XVIVO clients own the copyright to all visuals in a final animation.

This provides the flexibility to use and re-use videos and stills for many other audiences and applications.

Our client Incyte capitalized on this in their recent product launch of Jakafi^®.

TRADE SHOWS & CONVENTIONS

Integrated digital assets in eye-stopping, memorable displays at conventions and congress sessions:

Developed engagement with physicians through GestureTek’s recognition & motion sensing technology.
Incorporated MOD animation and stills throughout booth.
Created interactive MOD screen savers to entice engagement.
Over 1,500 CDs of MOD given away to attendants.

CDs, DVDS & Blu-Ray

Incorporated artwork and digital assets into MPN MOD Jacket, CD and On-screen Menu for distribution at industry trade shows and conferences.

EMAIL MARKETING

Further engagement and continued communication through email marketing:

Drove awareness via email and newsletters
Purchased 3rd party lists and utilized the MOD to entice physicians, patients and caregivers to become members and part of the MPN community
Encouraged and maintained engagement

INTERACTIVE GAMES & LEARNING

Educated physicians on 3rd party websites on MPNs and the role of JAK pathway.
Allowed physicians to interact and participate in MPN disease education.
Utilized scientific imagery to entice physicians to engage.

WEBSITES

Educated physicians on Incyte and 3rd party websites like WebMd.com. Incorporated MOD throughout disease website and encouraged physicians, patients and caregivers to join MPN Connect.