• REPURPOSING ANIMATIONS FOR GREATER ROI

    XVIVO clients own the copyright to all visuals in a final animation.

    This provides the flexibility to use and re-use videos and stills for many other audiences and applications.

    Our client Incyte capitalized on this in their recent product launch of Jakafi®.

  • TRADE SHOWS & CONVENTIONS

    Integrated digital assets in eye-stopping, memorable displays at conventions and congress sessions:

    • Developed engagement with physicians through GestureTek’s recognition & motion sensing technology.
    • Incorporated MOD animation and stills throughout booth.
    • Created interactive MOD screen savers to entice engagement.
    • Over 1,500 CDs of MOD given away to attendants.
    Trade Shows and Conventions
  • CDs, DVDS & Blu-Ray

    Incorporated artwork and digital assets into MPN MOD Jacket, CD and On-screen Menu for distribution at industry trade shows and conferences.

    cds
  • EMAIL MARKETING

    Further engagement and continued communication through email marketing:

    • Drove awareness via email and newsletters
    • Purchased 3rd party lists and utilized the MOD to entice physicians, patients and caregivers to become members and part of the MPN community
    • Encouraged and maintained engagement
    email
  • INTERACTIVE GAMES & LEARNING

    Educated physicians on 3rd party websites on MPNs and the role of JAK pathway.
    Allowed physicians to interact and participate in MPN disease education.
    Utilized scientific imagery to entice physicians to engage.

    games
  • WEBSITES

    Educated physicians on Incyte and 3rd party websites like WebMd.com. Incorporated MOD throughout disease website and encouraged physicians, patients and caregivers to join MPN Connect.

    websites
  • SEARCH ENGINE MARKETING

    Microsites and landing pages developed using these digital assets, optimized SEO to drive awareness, and increased SEO ranking.

    Search Engine Marketing
  • ONLINE ADVERTISING

    Banner ads incorporated scientific imagery to drive HCPs to engage and download the video.

    Online Advertising
  • MOBILE

    The website, videos, games and other assets were viewed on iPhones and iPads, as well as other tablets and mobile devices.

    Mobile

Incyte worked with XVIVO to create a 3D medical animation targeted at educating HCPs. Maximizing their initial investment, Incyte utilized the medical animation video created by XVIVO to develop a a library of multi-media assets that aided the sales force in educating not only HCPs, but also patients and caregivers.

With just a little ingenuity, the initial science animation project became sales, marketing and advertising collateral for Incyte increasing the return on their investment and also breaking new ground in leveraging medical animations.

INCYTE’S RESULTS

Incyte repurposed content from the XVIVO animation for numerous other media. After the initial product launch, they saw:

  • 20% increased awareness of the JAK Pathway
  • 25% opt-in rate from acquisition efforts
  • 68% open rate on member communications
  • 50 members joined from the top academic institutions
  • Significantly higher performance from industry averages across all programs

Contact Michael Astrachan for more information















Call Mike at +1.860.721.9848