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Press Releases

View our latest press release and archived releases. Looking for specific information about our business, collaborations with the medical community or a certain project we have produced? Please feel free to contact us: info@xvivo.com

Media Contact  -  info@xvivo.com

 


XVIVO to Contribute Visual Exploration at TEDMED 2012 in Washington, D.C.

Multi-Sensory Animations Celebrate and Explore Innovation, Ideas and Life

ROCKY HILL, CT – (March 29, 2012) Internationally-acclaimed XVIVO Scientific Animation will showcase their multi-media animations at the prestigious TEDMED 2012 at Washington, D.C.’s Kennedy Center April 10 – 13, 2012.  By bringing together 1,000 of the most fascinating thinkers, speakers and doers from a wide array of medical and non-medical disciplines, TEDMED highlights the ideas, innovations and challenges that will help shape the future of health and medicine for 300 million+ Americans and the world. Read More »


Archived Press Releases

XVIVO Feel The Beat with New MSI Virtual Heart App
Users experience a realistic, beating and interactive heart in the palm of their hand

Rocky Hill, CT (March 14, 2012)—Experience the human heart a whole new way with the Museum of Science and Industry, Chicago’s (MSI) Virtual Heart app, developed in collaboration with XVIVO Scientific Animation, available now for free in the iTunes App Store.

The Virtual Heart, designed for the iPad, was developed in collaboration with XVIVO, the scientific visualization company that created the computer generated images in the Museum’s 13-foot Giant Heart in YOU! The Experience—a dramatic and unprecedented 15,000-square-foot exhibit at MSI that explores what it means to live a healthy and vital life in the 21st century.

Featuring the same highly realistic visual elements as YOU!’s Giant Heart, the app lets users explore multiple views of the human heart: an external view and three internal views that realistically depict the heart’s valves, blood flow and electrical system. Users can choose to have labels, identifying different areas of the heart’s structure, on or off and can slide their finger up and down the screen to change the heart’s view from external to internal, and rates anywhere from 30 to 180 beats per minute. Red and blue color streams visualize blood flow and flashes of light highlight the heart’s electrical system.

The Virtual Heart is not static, but constantly beating, just like an authentic, live heart. As users manipulate the app, key labels and facts about the heart and the cardiovascular system are available to increase learning.

“The Virtual Heart app is easy to use and a great learning tool for teachers, parents and kids,” said Steven Beasley, MSI’s director of digital media. “Today, tools like this are great for reaching new audiences and creating one-of-a-kind science learning experiences that can happen anytime outside the Museum’s walls.”

The Giant Heart at MSI’s YOU! The Experience exhibit was created in collaboration with the following partners: XVIVO/Scientific Animation, Thinc Design, BBI Engineering, Seventh Sense, Maltbie, and Milgo-Bufkin.

About YOU! The Experience

YOU! The Experience, a permanent exhibit at the Museum of Science and Industry, Chicago, is a celebration of the body, mind and spirit that explores our personal health and well-being. YOU! showcases the extraordinary workings of our bodies, the choices we make, the environment in which we live, and the role of medical technology. The centerpiece of the exhibit is the 13-foot tall virtual Giant Heart, which guests can make beat in time with their own. This exhibit is included in Museum general admission.

NOTE: Screen shots of the Virtual Heart app are available at msichicago.org/press.

XVIVO’s internationally-acclaimed animation studio creates compelling visual productions for pharmaceutical, medical device and biotech companies, medical advertising and medical education agencies, educational institutions, associations, conferences, museums, publishers and broadcast companies. With their in-house medical expertise, XVIVO is able to translate complex medical information into productions that are both scientifically accurate and visually compelling. From script-to-screen, XVIVO provides custom education and communication services featured in The New York Times and WIRED, at TEDMED 2011, and as a partner with prestigious institutions like Harvard University and Stanford University.

The Museum of Science and Industry, Chicago (MSI) offers thousands of fun and interactive exhibits and one-of-a-kind, world-class experiences to inspire the inventive genius in everyone. Through its Center for the Advancement of Science Education, MSI also aspires to a larger vision: to inspire and motivate children to achieve their full potential in science, technology, medicine and engineering. Come visit and find your inspiration! MSI is open every day except Christmas day; regular hours are 9:30 to 4 p.m. every day. The Museum is supported in part through the generosity of the people of Chicago through the Chicago Park District. For more information, find MSI online at msichicago.org or call (773) 684-1414 or (800) GO-TO-MSI outside of the Chicago area.

XVIVO Helps eMarketers Get Noticed at 11th Annual ePharma Summit
Interactive forum helps Pharmaceutical marketers utilize technology and animation to stand out, educate and engage

ROCKY HILL, CT – (February 2, 2012) Tailored to an audience of leading Pharmaceutical marketing and sales practitioners as well as key industry decision-makers, internationally-acclaimed XVIVO Scientific Animation will demonstrate how using animated technologies will distinguish, educate and engage at the 11th Annual ePharma Summit in New York City Wednesday, February 8, 2012.

For any marketer that struggles with how to make a complex product story easy to understand, the answer is as simple as bringing your story to life. In a sea of companies and products fighting to stand out from the crowd, it is more critical than ever for marketers to create and execute effective eDetailing strategies. By incorporating interactive animations, marketers can quickly explain complex products and present easy to understand solutions and drive business.

Join us! You’re invited to attend:
When: Wednesday, February 8th at 2:15p.m. EST
Where: Sheraton New York Hotel and Towers
Who: XVIVO’s Vice-President Robert Krensel
Topic: “Develop Interactive Programs and Animations to Aid Sales Force Efforts”
Details: Interactive Forum will share Robert’s expertise and offer solutions for creating and using technology-advanced eMarketing platforms to help achieve product sales goals.

“I am thrilled XVIVO has been invited to speak at the Pharmaceutical industry’s most influential product marketing summit,” states XVIVO’s Vice-President Robert Krensel. “Visualization is a powerful sales tool that will help Pharma marketers differentiate themselves and their products. Interactive technology allows us to engage, educate and increase customer awareness like never before.”

The 11th Annual ePharma Summit runs February 6 – 8, 2012 at the Sheraton New York Hotel & Towers in New York City.

For more information on how XVIVO leads the medical and scientific visualization industry in several categories based on experience, quality, innovation, and a commitment to excellence, please connect with Robert Krensel at 610-613-4832 or Robert@xvivo.net. Please visit XVIVO’s online Press Room or call Erin Terjesen at 602.625.2871 with questions, to request information or to set up an interview with Robert Krensel at ePharma.

XVIVO Wins the RX Club’s Prestigous 2011 AWARD OF EXCELLENCE
Healthcare Industry Award Recognizes Leaders in Creativity

ROCKY HILL, CT – (November 21, 2011) Internationally-acclaimed XVIVO Scientific Animation was awarded the prestigious Award of Excellence from The Rx Club, an international icon in the healthcare industry for creative achievement. The Award of Excellence was given to XVIVO for the revolutionary new 3D animation they created for the Netherland-based multinational dairy company FrieslandCampina, showcasing the complexities, science, beauty and nutrition of milk: The Science of Milk.

In its 25th year, The Rx Club presented their awards at the Metropolitan Pavilion in New York City. Several hundred colleagues from leading healthcare agencies attended this event to honor the industry’s best work in print, video, and interactive.

XVIVO’s Creative Director and Partner Michael Astrachan stated, “We feel especially honored to receive The Rx Club’s Award of Excellence because it is not based on media buy or budget, but on merits and achievements in both creativity and execution.” Astrachan adds, “Our goal in creating scientific animations such as The Science of Milk is to enlighten and inspire people about science, innovative processes and multisensory discoveries.”

For more information on The Science of Milk or any of XVIVO’s award-winning animations, please contact Michael Astrachan or Robert Krensel at 860.721.9838 or visit the online press room. XVIVO is a global leader in medical and scientific animation providing experience, innovation, and a commitment to excellence.

XVIVO and Frieslandcampina Bring The Science of Milk to Life in 3D
Experience a Visual Journey in to the Science and Nutrition of Milk

ROCKY HILL, CT – (Sept 26, 2011) Internationally-acclaimed XVIVO Scientific Animation was chosen to create a revolutionary new 3D animation for the Netherland-based multinational dairy company FrieslandCampina showcasing the complexities, science, beauty and nutrition of milk: The Science of Milk.

Around the world, FrieslandCampina brings over 130 years of commitment to sustainable dairy production and supplies an estimated 8.8 billion kilograms (approximately 2.3 billion gallons) of milk each year. But how many milk drinkers truly understand the science behind what is in each glass, and ultimately the unique and powerful benefits milk provides?
FrieslandCampina’s goal in creating The Science of Milk was to inspire global audiences about the innovative science behind milk and sought out a global partner to create an animation that told this story. XVIVO was chosen based on their proven abilities to translate complex science into a visually-stimulating and educational experience.

XVIVO’s Creative Director and Partner Michael Astrachan states, “We are thrilled to partner with FrieslandCampina and use the latest 3D visual technology to tell this story. Our goal creating The Science of Milk was to enlighten and inspire each viewer about science, as well as expose the innovative processes and discoveries behind something most of us consume every day and probably don’t give a second thought to.” Michael ended with, “Got science?”

“Milk is one of nature’s richest source of nutrients, but even though it seems simple, it is a fascinating and complex product full of unique molecules and interactions,” states Ruud J.W. Schoemaker, Senior Researcher at FrieslandCampina. “XVIVO’s attention to detail and ability to create an engaging, easy to understand story behind this extraordinary product was key to bringing nature’s generous contribution to life.”

For more information on The Science of Milk or any of XVIVO’s award-winning animations, please contact Michael Astrachan or Robert Krensel at 860.721.9838 or visit the online press room. XVIVO is a global leader in medical and scientific animation providing experience, innovation, and a commitment to excellence.

XVIVO Launched Two Animations at Ted Global: The Stuff of Life in Edinburgh, Scotland
Celebrating and Exploring Life Through Visual Art

ROCKY HILL, CT – (July 19, 2011) Internationally-acclaimed XVIVO Scientific Animation will be showcasing their animations at TED GLOBAL: THE STUFF OF LIFE. Bringing together the world’s most fascinating thinkers and doers, TED GLOBAL is a “celebration of life in all of its forms” and asks each of their 50+ speakers give the talk of their lives in 18 minutes or less. XVIVO is proud that 2 of their animations were showcased at this year’s event, helping bring the secrets of biological processes to life.

Created by XVIVO, the 2 video projects featured at TED GLOBAL include:

* Featured speaker Jessica Green of the BioBe Center in Oregon partnered with XVIVO to develop a 1 minute animation to help people visualize microbial biodiversity in the built environment. Ms. Green’s goal with this animation was to help people understand the important role microbes play in every facet of our lives, ranging from climate change to building ecosystems, human health to roller derby. With her experience as a professor at the University of Oregon, Jessica sought out XVIVO’s design and medical expertise to use non-traditional tools – like art, animation and film – to help people visualize the invisible world.

* Proud to partner with featured software company autodesk, XVIVO utilized their proprietary software, expertise and tools as an integral part of the creative process for a 3 minute animation. The convergence of science and art is realized through the tools autodesk has made available to the world, and the knowledge and talent of XVIVO’s animation and production teams created an excellent end product to showcase at TED GLOBAL.

States XVIVO’s Vice-President Robert Krensel, “We’re ecstatic for the trust and confidence our client’s place in our team to help bring their visions of life to life. Our interactive animations uniquely offer the ability to educate and entertain by creating a scientifically-accurate visual journey that most people have never experienced in traditional media.”

For more information on XVIVO and how it leads the medical and scientific animation industry in several categories based on experience, innovation, and a commitment to excellence, please call Michael Astrachan at 860-721-9848 or visit XVIVO online.

XVIVO to Showcase Animations at Prestigious World Science Festival in New York City
June 02, 2011 — Internationally-acclaimed XVIVO Scientific Animation was invited to create new animations for the 4th Annual World Science Festival in New York City Wednesday, June 1 – Saturday, June 5, 2011.

For this year’s event, XVIVO developed visual materials to welcome attendees to each of the six programs being featured: Cancer, Longevity, Memory, Sleep/Dreams, Smell, and Sexuality. For the Cancer program specifically, titled Cancer’s Last Stand? The Genome Solution, XVIVO’s animation will be part of the presentation and visually accompany discussions surrounding genome and cancer breakthroughs, with a special focus on breast cancer.

XVIVO’s Creative Director and Partner Michael Astrachan states, “We are honored to provide our animation to the World Science Festival. This event is the premier venue to share the latest visual innovations, advancements and discoveries, but most importantly we are thrilled for our role building excitement around science.”

Columbia University physicist Brian Greene and his wife, Emmy Award-winning television journalist Tracy Day, founded the World Science Festival in 2008. Organized by the Science Festival Foundation, a nonprofit organization based in New York City, and in partnership with Columbia University, New York University, the City University of New York, Rockefeller University and the Cooper Union, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art, the World Science Festival is the world’s largest gathering of science enthusiasts and presents a unique opportunity to bring science to a wider public.

For more information on XVIVO’s showcase at the World Science Festival, please contact Michael Astrachan by email at mike@xvivo.net or by phone 860.966.5028. XVIVO is a leader in medical and scientific animation providing experience, innovation, and a commitment to excellence.

XVIVO’s internationally-acclaimed animation studio creates compelling visual productions for pharmaceutical, medical device and biotech companies, medical ad and med ed agencies, educational institutions, museums, publishers and broadcast companies. With their in-house medical expertise, XVIVO is able to translate complex medical information into productions that are scientifically-accurate as well as visually compelling. From script-to-screen, XVIVO provides custom education and communication services for every client. You can see their extensive list of core services online and review a snapshot of domestic and international clients they work with here including the Museum of Modern Art in New York City, North Carolina Museum of Natural Sciences in Raleigh, the Maryland Science Center in Baltimore, The Koshland Museum in Washington, D.C., Palais de la Decourverte in Paris, and BBC television.

XVIVO Scientific Animation Invited to Showcase Capabilities at Stanford University’s Cancer Biology Symposium
May 01, 2011 — Internationally-acclaimed XVIVO Scientific Animation will be presenting at the Stanford University School of Medicine’s Cancer System Biology Annual on Monday, May 2, 2011 at 2:00p.m. to an audience of graduate students, postdoctoral fellows, medical researchers, physicians/clinicians, and educators. In disciplines ranging from molecular and cellular biology to computer science and mathematics, XVIVO will showcase revolutionary new approaches to education through the visualization of dynamic processes, related to molecular and cellular biology, pathology and drug delivery.

With the goal of educating and informing this influential audience on the power of scientific visualization, XVIVO’s Vice-President Robert Krensel will present animation programs that focus on cellular and cancer-related processes (normal versus pathological), stem cell differentiation and cancer therapeutics, highly specialized for this prestigious audience. Mr. Krensel’s presentation will include “The Inner Life of the Cell,” an animation developed by XVIVO Scientific Animation in partnership with Harvard University’s BioVisions multi-media website, which the New York Times opined was “perhaps the pivotal moment in molecular animations.”

“Being invited to speak at Stanford University’s School of Medicine’s influential symposium and present to current and future leaders at the forefront of cancer research and discovery is a real honor,” states XVIVO’s Vice-President Robert Krensel. “With a focus on pathophysiology and drug delivery mechanisms, XVIVO’s presentation will demonstrate the power of visualization as a tool that translates the complexities of molecular and cellular biological processes and demonstrates how scientific animation technology takes us to a place we haven’t been before – inside the cell.”

For more information on XVIVO or how it leads the medical and scientific visualization industry in several categories based on experience, quality, innovation, and a commitment to excellence, please call Robert Krensel at 610-613-4832 or visit XVIVO’s website at http://www.xvivo.net.

XVIVO’s internationally-acclaimed animation studio creates compelling visual productions for pharmaceutical, medical device and biotech companies, medical advertising and medical education agencies, educational institutions, associations, museums, publishers and broadcast companies. With their in-house medical expertise, XVIVO is able to translate complex medical information into productions that are scientifically-accurate as well as visually compelling. From script-to-screen, XVIVO provides custom education and communication services for every client. You can see their extensive list of core services online and review a snapshot of the clients they work on their website.

XVIVO To Attend Digestive Disease Week In Chicago
April 15, 2011 — Internationally-acclaimed XVIVO Scientific Animation will be attending Digestive Disease Week (DDW) at McCormick Place in Chicago, Illinois on Saturday, May 7 – Tuesday, May 10, 2011. Digestive Disease Week is the world’s largest gathering of physicians, educators, and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery.

States XVIVO’s Vice-President Robert Krensel, “We’re always grateful for the trust and confidence our client’s place in our team year after year to develop animated and interactive programs on digestive diseases and therapeutic treatment options for this very important event. DDW is the premier showcase to directly meet with gastro and endo specialists and share with them their latest innovations, advancements and discoveries in new drug developments and interventional medical/surgical devices. It is through medical and scientific animation they are able to most effectively educate and inform this very important audience.

With an experienced team of experts, XVIVO creates medical animation and interactive programs that translate complex science into concise messages. A time-restricted clinician or physician is more likely to prescribe a new drug or utilize a new device if they understand the benefits and efficacy of new treatment options, which can be easily showcased through animation. Whether it is a journey through the intestinal tract, the benefits of prescribing a Proton Pump Inhibitor to treat Erosive Esophagitis, or the inflammatory complications of Crohn’s Disease, scientific animation is a crucial tool to explain complex mechanisms clearly and accurately.

For more information on XVIVO and how it leads the medical and scientific animation industry in several categories based on experience, innovation, and a commitment to excellence, please call Robert Krensel at 610-613-4832, email, or visit XVIVO online.