XVIVO News
Stem Cell Therapy Today and Tomorrow
XVIVO Animation featured in a primetime special earlier this month on NBC 11 – San Francisco/Bay Area. Clips were from an animation on cord blood and brain injury completed for the Cord Blood Registry. Watch CBR segment here.
See why doctors are increasingly using newborn stem cells to treat brain injuries such as cerebral palsy and strokes. Featured in this segment are Cord Blood Registry clients Emma Jabs and Alyssa Dupuis, who received infusions of their own stem cells to treat cerebral palsy.
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel, XVIVO Account Manager and Marketing Director, gives his thoughts on the growing use of digital video in Pharma marketing. Russ Ward interviews Robert at the E-Pharma Summit in Philadelphia, Pennsylvania. Click here to watch the interview.
XVIVO Receives Awards of Excellence
In Fall 2009 XVIVO received Awards of Excellence from The RX Club for our animation, Zirus Antivirotics, and interactive program, Fertility Treatment Cycle. Visit The RX Club site here and scroll down to see!
Flu Attack! How A Virus Invades Your Body
By Robert Krulwich
It starts very simply. A virus, just one, latches on to one of your cells and fools that cell into making lots more. Lots, lots more, like a million new viruses. This animation shows you how viruses trick healthy cells to join the dark side.
David Bolinsky and his team at XVIVO designed this animation for a research company called Zirus (and we thank Zirus for letting us play with their pictures). Bolinsky says what you see in the video actually happens much, much faster in real life — in a fraction of a fraction of a second. So this is a very slow motion version of cellular activity.
And for those of you who were wondering, yes, the designers did add color. Proteins, DNA, organelles, and the teeny things inside a human cell are so small, and the insides of cells are so dark, that for all practical purposes, they are colorless.
So the copying molecule isn’t really pink. But once you decide to colorize, pink is just as accurate as maroon or yellow.
“Through their creative prowess and technical mastery, XVIVO is defining and redefining the very frontier of scientific animation. As science and medicine explore increasingly remote realms, their work provides a vital link allowing researchers and the general public to grasp visually an astonishing landscape of new possibilities.”
Brian Green, Professor Mathematics & Physics, Columbia University
