Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.
VP, Director of Production, JUICE Pharma Advertising
My experience working with XVIVO can be summed up in one word: Confidence. Confidence in the depth of scientific knowledge they contributed, this knowledge only enhanced the end product, was evident as a core competency from our initial discussions even before engaging them for the production, and inspired our team because they were collaborating with a partner who is as dedicated to the science of the story as they are.