Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.
Account Supervisor, Ogilvy Healthworld
The XVIVO group exemplifies the attributes of indispensable partners for executing complex projects. They match unquestionable scientific knowledge with outstanding creative capacity and solid project management. They’ve been truly valuable teammates.