Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.
Intuniv Marketing, Shire LLC.
I have had the pleasure of working closely with the XVIVO team for the past year and half as we prepared for launch. They have contributed to building a sound foundation for communicating our clinical messaging across multiple mediums and channels. XVIVO’s scientific rigor and technical expertise exceed any I have seen within the industry. The XVIVO team consists of highly professional engaging personnel that have mastered their respective areas of work. XVIVO are fun and engaging partners. The products that XVIVO consistently delivered elevated the power of our story.