Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.
Senior Researcher, FrieslandCampina
XVIVOs attention to detail and ability to create an engaging, easy to understand story behind this extraordinary product was key to bringing natures generous contribution to life .