Avastin was a new class of anticancer drug when XVIVO was asked to create this game. The game’s introductory video defines the mechanism of disease. Gameplay was based on the drug’s mechanism of action, and players use Avastin bullets to take aim at VEGF molecules in order to prevent angiogenesis.
Senior Director, Marketing, Dendreon Corporation
XVIVO was able to tell simply and powerfully in four minutes what had taken decades of research to discover.