
Fertility Treatment Lifecycle

EMD Serono Inc.
artificial, Cetrotide, emd serono, estrogen, featured, fertility treatment, fsh, Gonal-f RFF, hormones, lh, Ovidrel PreFilled Syringe, ovulation, ovulation induction, progesterone, XVIVO
EMD Serono Inc. asked XVIVO to create an interactive CD-Rom to help women learn more about the fertility Treatment Lifecycle. The Interactive experience shows how EMD Serono’s reproductive health products are used to assist in the process of ovulation induction to Assisted Reproductive Technologies cycles. Selectable scenarios compare fertility-enhancing drugs for each method. Animations and timelines clearly explain the science.
“We were very pleased with the final product, the speed at which you team completed the rounds from story board to rough animation/final animation, and the flexibility to change parts of the animation when our client came in with additional changes at the last hour. Our client was also very happy with the final product. In addition, Mike and Roz were very buttoned up with the communication flow, and always available when we needed to discuss changes. It would be my pleasure to provide a recommendation if needed.”
Dr. Chris. Tobias, OmniGuide Project, Dudnyk