
Crossword Puzzle (Avastin)

HARRISON AND STAR
antitumor dug, avastin, game, harrison and star, roche, XVIVO
Harrison and Star advertising agency called upon XVIVO to create several crossword puzzles for Roche’s anti-tumor drug, Avastin. These puzzles were designed to fit the content of the Avastin MOA and related topics. At the conventions, players were timed in a race against the clock and scores were then tracked via a leaderboard.
“XVIVO was asked to create an extremely complex but biochemically and biologically accurate animation that depicted the role of neuropeptides in brain plasticity. The final product was astounding–far beyond our expectations. Clips of this animation can be seen on our website at www.mindmattersresearch.com This animation is now being used to educate breast cancer survivors on how cognitive processes are restored after chemotherapy. I would highly recommend XVIVO to others seeking similar products.”
Lyn Freeman, Ph.D., CEO, Mind Matters Research, LLC