
Crossword Puzzle (Avastin)

HARRISON AND STAR
antitumor dug, avastin, game, harrison and star, roche, XVIVO
Harrison and Star advertising agency called upon XVIVO to create several crossword puzzles for Roche’s anti-tumor drug, Avastin. These puzzles were designed to fit the content of the Avastin MOA and related topics. At the conventions, players were timed in a race against the clock and scores were then tracked via a leaderboard.
“I reviewed the video this morning and think it looks truly exceptional—I had high expectations to begin with and you have actually exceeded them.”
CEO, Threshold Pharmaceuticals