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	<title>XVIVO Blog</title>
	<link>http://www.xvivo.net/blog</link>
	<description>XVIVO Scientific Animation Blog</description>
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		<title>Why we&#8217;re wired about WIRED UK.</title>
		<description><![CDATA[Maybe it’s the fact that we’re always working in the virtual world, but we’re always pleased and flattered when our work is recognized (it turns out that the submicroscopic forms of life that we tend to focus on aren’t so good at passing out compliments – go figure). So yep, having Wired UK (basically, the [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/1005</link>
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		<title>XVIVO in Wired UK</title>
		<description><![CDATA[Wired UK has just published an 8 page splash showcasing XVIVO’s medical animation. The editors of Wired UK are big fans of our work and our inspirational and educational medical animations were ideal for their visual storytelling. We have not seen it yet (still waiting for our copies to cross the Atlantic), but Ben Miles [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/992</link>
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		<title>How do you get kids excited about medical animation?</title>
		<description><![CDATA[How do you get kids excited about medical animation? That was the question I was asking myself ten minutes before one hundred 4thand 5th graders were about to pile into the gym in Raleigh, North Carolina for my presentation. So why wasn’t I prepared? Well I was originally just slated to just give a keynote [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/982</link>
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		<title>XVIVO’s Wallpapers Showcased by medGadget!</title>
		<description><![CDATA[Refresh your screens With XVIVO&#8217;s background wallpaper images! We recently released a bunch of medical media wallpapers and we are very excited to be showcased on medGadget. Refresh you screen with the link below&#8230; http://www.medgadget.com/2013/02/refresh-your-screens-with-xvivos-background-wallpapers.html]]></description>
		<link>http://www.xvivo.net/blog/archives/965</link>
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		<title>Get Your Own XVIVO Wallpaper Images</title>
		<description><![CDATA[We all have wallpaper on our computers. Some people enjoy kittens, others wide open vistas, but for those who appreciate the sublime beauty of the microscopic realm displayed on their screens&#8230; XVIVO has released wallpapers of our medical animations just for you. Enjoy!  ]]></description>
		<link>http://www.xvivo.net/blog/archives/926</link>
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		<title>Lead animator Brett Murrah wins the coveted “LightWave Power Artist Award”</title>
		<description><![CDATA[After research, client conferences and consultations with medical experts XVIVO’s animators set to the task of developing the stunning creations that bring our client’s science stories to life. Lead animator Brett Murrah, who just won the coveted “LightWave Power Artist Award” discusses the processes, philosophy and tools that have made XVIVO a trusted resource for [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/813</link>
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		<title>Serving the Sophisticated patient</title>
		<description><![CDATA[ Direct to Consumer education We&#8217;ve blogged about the importance of explaining complex ideas in simple, visually compelling ways. When it comes to bringing novel medical products to market, explaining their necessity, safety and efficacy to regulators and HPCs is essential. But once a product is on the market, there’s another integral phase on the path to [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/804</link>
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		<title>XVIVO: Gamification in Interactive Design</title>
		<description><![CDATA[Gamification is big in the medical marketing industry There is a lot of renewed buzz on Twitter about gamification, particularly in the medical and medical marketing industries. This is in no small part due to conferences like the recent Games for Health 2012 and articles anticipating a major shift toward gamified marketing in the medical [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/797</link>
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		<title>The value of explaining complex ideas</title>
		<description><![CDATA[A major pharmaceutical company I follow, because their products are so unique, began a YouTube channel and posted it to Twitter. The channel is full of videos explaining things about world health issues and oncology. The videos were entertaining, informative and well rendered- but I began to wonder why they were talking about the problems, [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/786</link>
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		<title>XVIVO at Games for Health</title>
		<description><![CDATA[I’m very excited to be speaking with attendees of the 2012 Games for Health Conference on the Art of XVIVO. The Games For Health conference is a gathering of game developers, researchers and leading health professionals to discuss, debate and discover how games and game technology can improve health and healthcare. As the premier creator [...]]]></description>
		<link>http://www.xvivo.net/blog/archives/780</link>
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