Refresh you screen with the link below…
Refresh you screen with the link below…
We all have wallpaper on our computers. Some people enjoy kittens, others wide open vistas, but for those who appreciate the sublime beauty of the microscopic realm displayed on their screens… XVIVO has released wallpapers of our medical animations just for you. Enjoy!
After research, client conferences and consultations with medical experts XVIVO’s animators set to the task of developing the stunning creations that bring our client’s science stories to life.
Lead animator Brett Murrah, who just won the coveted “LightWave Power Artist Award” discusses the processes, philosophy and tools that have made XVIVO a trusted resource for our clients over the years. Read the full story at LightWave 3D’s blog or click the image below.
It’s our privilege to bring science to life through animation and illustration. All of our projects are special, but every once in a while we receive a truly unique opportunity. After our work with TEDMED 2011 presenters Sheila Nirenberg and Charles Pell we were invited to provide presentation material for TEDMED 2012. In a big way.
TEDMED is an important yearly conference. This year they are bringing together 1,500 thinkers from over 300 medical and non-medical fields to explore new medical technology and the potential for human achievement. The event is three days of key speakers whose ideas can change the medical realities of people worldwide.
We worked closely with lead speaker Francis S. Collins M.D., Ph.D., director of the National Institutes of Health on his presentation, “From Discovery to Health: Does it have to be a long and winding road?”
In addition we created a variety of visual material to engage, educate and inspire the attendees over the 3 day event. The experience has been one of the most rewarding endeavors to date.
The TEDMED conference represents an important gathering of minds and ideas essential to the progress of medical technology and the future of the human condition. We are honored for the trust and confidence TEDMED has placed in our team. Our goal in being a partner is to help bring their visions and celebrations of life to life, and we are thrilled to be part of this journey.
With a mere week until the ePharma Summit in NYC, Michael and I are getting very excited to meet with colleagues both new and old to discuss the most up-to-date methods for e-marketing in the life sciences industry. The whole XVIVO team has been working hard to prepare some great animations that will play on the screens between sessions and they will even be used for the keynote speakers’ introductions.
Aside from our animations, I personally am excited to be presenting and exchanging ideas with colleagues on Wednesday, February 8th. The Case Study Tracks session on Multi-Channel HCP Marketing begins at 1:30pm and includes a presentation about building personal communication through non-personal promotion by Scott Wearley from Daichii Sankyo.
I will be presenting “Develop Interactive Programs and Animations to Aid Sales Force Efforts,” with William Tunno, the Director of Product Marketing at Incyte Corporation. William and I will discuss the development of the original MPN (Myeloproliferative Neoplasm) mechanism of disease (MOD) 3D animation program and its use as an interactive educational piece. This MOD animation program was also used in various other situations, like in meetings and printed marketing materials. The end goal was to create a knowledge base in anticipation for the products coming to market. It should be a very interesting presentation!
If you are interested in attending the ePharma Summit at the Sheraton New York Hotel & Towers which takes place February 6-8, use XVIVO’s discount code (XP1706XVIVO) when registering to receive a reduced admission price for the event. We look forward to seeing you there!
XVIVO has created our second animation for Incyte which will be featured at the American Society of Hematology’s 53rd annual meeting in San Diego, California. ASH’s education and scientific programming introduces current research, therapies and tools used by both researchers and clinicians. Last year XVIVO created a Mechanism of Disease animation (shown below) along with an interactive DVD. This year Incyte presents a mechanism of action animation. As always, we are honored to work with the Incyte team helping them bring their science story to life. XVIVO has also been commissioned to produce another interactive DVD for Incyte.
Incyte is a biopharmaceutical company focused on discovering and developing drugs to be used in the treatment of cancer and inflammation.
It was a pleasure collaborating with this impressive team of scientists and pharmaceutical professionals who are doing amazing work with novel compounds and reaching toward late-stage clinical development of promising new drug therapies.
Read More About Incyte: http://www.incyte.com/about.
Read More about ASH Annual Meeting
Science Enthusiasts Gather in the Big Apple
An amazing array of brilliant minds will converge at the World Science Festival, June 1 – 5 in New York City. The event’s website bills it as “the world’s largest gathering of science enthusiasts”, and is backed by such scientific heavyweights as Columbia University, New York University and Rockefeller University, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art.
The festival programs include lectures, discussions, performance art and various other formats. XVIVO was invited to create animations that visually introduce each of the six topics being featured: Cancer, Longevity, Memory, Sleep/Dreams, Smell, and Sexuality. XVIVO animations will also be part of the Cancer program – Cancer’s Last Stand? The Genome Solution. Our work will visually accompany discussions surrounding genome and cancer breakthroughs.
Columbia University physicist Brian Greene and his wife, Emmy Award-winning television journalist Tracy Day, founded the World Science Festival in 2008. Greene had been invited to speak at a science festival in Italy and felt a similar festival in New York City could bring science to a wider public. The first event was attended by over 120,000 people. Tickets for this year’s event are on sale now at worldsciencefestival.com.
Just returned from Chicago where I attended Digestive Disease Week – 2011. DDW is the world’s largest gathering of physicians, educators, and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery. 15,000 specialists from around the world meet and network, sharing new information and treatment options.
DDW gives me the opportunity to meet with key decision makers in product, marketing and medical affairs management from the Pharma, biotech and device companies. Here we discuss the latest innovations, advancements and discoveries in new drug developments, surgical techniques and medical devices.
We’ve been fortunate to work with many exhibitors at past DDW and American College of Gastroenterology (ACG) annual meetings and conferences. These companies are challenged to communicate very intricate processes to a broad audience. Scientific animation lends itself well to distilling complex science into compelling stories.
Interactive programs allow for company representatives to focus the conversation with the physician assuring key product features and benefits are discussed in a controlled setting. It makes their booth sticky in that each physician spends more time with the reps when there is an interactive challenge as part of their exhibit. Both animations and interactive programs provide a creative framework to educate and inform.
We’re always grateful for the trust and confidence our client’s place in our team to develop animated and interactive programs on diseases and therapeutic treatment options for events like DDW. The Pentasa game was created for Shire and presented at DDW and ACG annual meetings and conferences. Interactive games engage conference participants by providing a multi-sensory experience, both memorable and entertaining. Games like Ester the Digester, created for the general public, educate a broad audience about health issues and treatment options. Both are equally valuable – everyone takes something away from the experience.
Boston Productions Inc. teamed up with XVIVO to design an interactive exhibit at Connecticut’s new Science Center. This game gives visitors an opportunity to explore how the different types of food can affect health and well-being. Interactive feedback shows how, over time, the effects of exercise and diet choices can influence diseases such as diabetes and obesity.
Shire Pharmaceuticals looked to XVIVO to help produce an engaging game which illustrated the mechanism of action for the drug Pentasa. Pentasa is indicated for the remission and treatment of ulcerative colitis. The game was designed around the MOA of Pentasa, creating a unique gaming experience. This interactive game made a splash at convention halls, appearing at the ACG Conferences and Digestive Disease Week.
Sponsoring societies including AGA, SSAT and ASGE provided graduate and post graduate courses in conjunction with DDW.