With a mere week until the ePharma Summit in NYC, Michael and I are getting very excited to meet with colleagues both new and old to discuss the most up-to-date methods for e-marketing in the life sciences industry. The whole XVIVO team has been working hard to prepare some great animations that will play on the screens between sessions and they will even be used for the keynote speakers’ introductions.
Aside from our animations, I personally am excited to be presenting and exchanging ideas with colleagues on Wednesday, February 8th. The Case Study Tracks session on Multi-Channel HCP Marketing begins at 1:30pm and includes a presentation about building personal communication through non-personal promotion by Scott Wearley from Daichii Sankyo.
I will be presenting “Develop Interactive Programs and Animations to Aid Sales Force Efforts,” with William Tunno, the Director of Product Marketing at Incyte Corporation. William and I will discuss the development of the original MPN (Myeloproliferative Neoplasm) mechanism of disease (MOD) 3D animation program and its use as an interactive detailing aid by the sales force. This MOD animation program was also used in various other situations, like in meetings and detailed printed marketing materials. The end goal was to create a knowledge base in anticipation for the products coming to market. It should be a very interesting presentation!
If you are interested in attending the ePharma Summit at the Sheraton New York Hotel & Towers which takes place February 6-8, use XVIVO’s discount code (XP1706XVIVO) when registering to receive a reduced admission price for the event. We look forward to seeing you there!
XVIVO has created our second animation for Incyte which will be featured at the American Society of Hematology’s 53rd annual meeting in San Diego, California. ASH’s education and scientific programming introduces current research, therapies and tools used by both researchers and clinicians. Last year XVIVO created a Mechanism of Disease animation (shown below) along with an interactive DVD. This year Incyte presents a mechanism of action animation. As always, we are honored to work with the Incyte team helping them bring their science story to life. XVIVO has also been commissioned to produce another interactive DVD for Incyte.
Sheila Nirenberg, associate professor of physiology and biophysics at the Weill Cornell medical college will discuss her work in neural coding. Sheila and her colleagues have developed a retinal prosthetic that requires no surgery by using optogenetics. This remarkable convergence of biology and computer science exemplifies the possibilities present through scientific collaboration. 
Charles Pell is a renaissance man in his own time. Painter, inventor, sculptor and scientist, Chuck’s mental process may very well be a subject of discussion in and of itself. He dedicates this talk to the science of biomechanics and how, through the work being conducted at Physcient, antiquated medical tools will be replaced with next-generation surgical instruments. Charles co-founded the medtech company, Physcient, with long time colleague Dr. Hugh Crenshaw.
An amazing array of brilliant minds will converge at the World Science Festival, June 1 – 5 in New York City. The event’s website bills it as “the world’s largest gathering of science enthusiasts”, and is backed by such scientific heavyweights as Columbia University, New York University and Rockefeller University, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art. 
Boston Productions Inc. teamed up with XVIVO to design an interactive exhibit at Connecticut’s new Science Center. This game gives visitors an opportunity to explore how the different types of food can affect health and well-being. Interactive feedback shows how, over time, the effects of exercise and diet choices can influence diseases such as diabetes and obesity.
Shire Pharmaceuticals looked to XVIVO to help produce an engaging game which illustrated the mechanism of action for the drug Pentasa. Pentasa is indicated for the remission and treatment of ulcerative colitis. The game was designed around the MOA of Pentasa, creating a unique gaming experience. This interactive game made a splash at convention halls, appearing at the ACG Conferences and Digestive Disease Week.
