Work / Animation / Quantum Cell Expansion System
Terumo BCT partnered with XVIVO to develop a program for one of their devices, the Quantum Cell Expansion System. We worked closely with their science, product, and marketing teams to determine the right mix of information to convey about the system’s features and its mechanism of action. To learn more, we traveled to Denver, CO, to physically examine the intricacies of the machine. The final program showcases the Quantum System, details its unique features, and runs through a cell expansion cycle.
Vice President, Management Supervisor, Ogilvy Healthworld Medical Education
XVIVO’s professional team met the many challenges posed by a pre-launch product and rendered visually compelling, high quality animations.